Questionnaire Design

We believe customer satisfaction questionnaires should be thoughtfully designed to inspire confidence in the respondent, thus providing a “true picture” without concealing attitude.

Wording questions can be more difficult than at first sight. Consumerdata have designed thousands over our quarter century life  and are happy to provide advice on wording questions to elicit unbiased or mis-interpreted answers.

Net Promoter Score


The Net Promoter Score question is the most effective way of gauging your customers’ satisfaction with your company and their likelihood to book again, which in turns gives you an indication of the future growth of your business.

The questions is always the same – “How likely are you to recommend the company to your friends and family”, with scores ranging from 0 to 10.  The NPS score is calculated by subtracting the percentage of your ‘Promoters’ (those who have scored 9 or 10) from the percentage of your ‘Detractors’ (those who have scored 0-6)

Data Protection Statement

With GDPR coming into force in May 2018, companies are reviewing it’s implications and the changes needed, especially in online marketing and sales. No company wants to be fined 4% of their turnover by the information commissioner! We will assist you in ensuring your survey is GDPR compliant.

For a well designed, compliant questionnaire contact us.