If required our experienced capture team can match your customer comments to a pre-set list of categories eg. positive, negative, comments regarding staff, customer service or relating to any particular part of the customer experience. This allows for quick summary and analysis of your feedback, and allows you to search your customer feedback for key words and phrases. One of the advantages of using this solution is that national speakers versed in the slang, or current in-vogue words can better interpret the comment than a non-national or person not living in the country from which the comment comes. Alternatively, we can create an image file of the comment, collate them by broad categories and pass them back to you for action.
For more information please get in touch.